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Saturday, April 18, 2020 | History

3 edition of Strategic management and business policy found in the catalog.

Strategic management and business policy

L. R. Jauch

Strategic management and business policy

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  • 36 Currently reading

Published by McGraw-Hill in Maidenhead .
Written in English


Edition Notes

StatementL.R. Jauch.
The Physical Object
Pagination428p.
Number of Pages428
ID Numbers
Open LibraryOL22706095M
ISBN 100071005110
OCLC/WorldCa222996780

Business Policy and Strategic Management has been increasingly included in the curriculum of UG and PG studies of Business Administration. It is a technical subject, the knowledge of which is indispensable to take the right business decisions. Unlike the other areas of management, it is an allinclusive subject comprising the ideas of Production, Personnel, Finance and Marketing.


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Strategic management and business policy by L. R. Jauch Download PDF EPUB FB2

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strategic management efforts. Their input, advice, and lessons learned, both successes and failures, have been incorporated into this document so that we may all apply better strategic management processes in our organizations. Special thanks is extended to those who participated in the Case Studies by sharing the details of their strategies.

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Class-tested approach to Strategy with new focus on environmental sustainability. Wheelen and Hunger’s class-tested approach to teaching Strategy is brought into sharper focus with a new theme: environmental sustainability.

The Strategic-Management Model 14 Benefits of Strategic Management 16 Financial Benefits 17 & Nonfinancial Benefits 18 Why Some Firms Do No Strategic Planning 18 Pitfalls in Strategic Planning 19 Guidelines for Effective Strategic Management 19 Comparing Business and Military Strategy 21 THE COHESION CASE: MCDONALD’S CORPORATION— SUGGESTIONS FOR TEACHING STRATEGIC MANAGEMENT Strategic management Business policy Strategy.

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About the Book. Teaching the strategic management course can be a challenge for many professors. In most business schools, strategic management is a “capstone” course that requires students to draw on insights from various functional courses they have completed (such as marketing, finance, and accounting) in order to understand how top executives make the strategic decisions that drive /5(10).

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